Managing Director/Chief Executive Officer (CEO) of Nigerian Breweries Plc, Hans Essaadi, has expressed optimism about better days ahead having weathered the storm of last year.
Speaking yesterday in Lagos at Nigerian Breweries Distributors Awards and unveiling of the latest addition to its teeming portfolio – ‘Legend Twist’, he said, Legend Twist is poised to captivate the hearts and palates of consumers. With a lower ABV, non-bitter profile, and a stylish presentation in sleek 33cl cans and 33cl RGB bottles.
He said: “I am proud of what we have all achieved. Now more competitive than ever.” Legend Twist introduces a delightful fusion of fruity flavors – pineapple, lemon, and ginger. It’s a bold departure from the traditional stout experience, unlocking new dimensions of taste and style.
Also, NB’s Sales Director, Ayo Lawal, said cash crunch, galloping diesel cost and election of 2023 posed daunting challenges to the company’s survival, adding that the company showed resilience.
According to him, the challenges of last year made the company to innovate and explore new ways for happiness and profitability. He said this year is not going to” be easy but we have learnt to move; we learnt how to survive in 2023.”
The ‘Legend Twist’, the company said, is an innovative addition that stands as a testament to the company’s commitment to brewing excellence and an acute awareness of the evolving tastes of the modern consumer.
Ita Bassey, Portfolio Manager, Dark Beer, Nigerian Breweries PLC, said: “In crafting Legend Twist, we wanted to offer consumers more than just a beverage; we aimed to deliver a transformative experience. This brand is a testament to our commitment to innovation and satisfying the diverse tastes of our consumers. ‘Legend Twist’ is not just a drink; it’s an ode to those who crave something extraordinary. Legend Twist encapsulates the spirit of exploration, daring consumers to enter a world where flavours intertwine, creating a resonant experience.”
Legend Twist is an innovative fusion of rich stout with vibrant fruity flavours is specially brewed for consumers seeking an extra layer of enjoyment in their beverage choices or looking to reduce their consumption of alcohol.
To herald the arrival of Legend Twist, a captivating campaign is set in motion. With the tagline “From one legend to another, now with a twist,” the campaign encapsulates the spirit of the brand and the transformative experience that Legend Twist offers. With an engaging TV commercial, dynamic digital promotions, and enticing in-store activities, the campaign aims to resonate with consumers nationwide.
Follow @legendnigeria on social media and use the #EmbraceYourTwist for more information and updates.
-The Nation
